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Internal Tools

JP Morgan Chase

Redesigning internal operations tooling at JP Morgan Chase, reducing average task completion time for thousands of daily users.

RolePrincipal Designer
Duration8 months
Team4 designers, 10 engineers, 3 PMs
Year2023
Read Time3 min read
Team reviewing data and process diagrams together

The Challenge

JP Morgan Chase's operations teams relied on a suite of internal tools built over a decade of incremental additions. The tools were functional but fragmented — operators regularly navigated between 7 different applications to complete a single workflow. Average task completion time was 12 minutes for processes that should take 3.

Discovery

I embedded with three operations teams across different business lines for two weeks each. We documented 40+ workflows end-to-end, mapped tool dependencies, and conducted time-motion studies to identify the highest-friction touchpoints.

Core problems:

  • Context switching — operators toggled between 7 apps, re-entering the same data across systems
  • No unified search — finding a customer record required knowing which system held which data
  • Alert fatigue — operators received 200+ notifications daily with no prioritization, leading to critical items being missed

"I spend more time finding information than actually acting on it. The tools fight me instead of helping me." — Senior Operations Analyst, 8 years tenure

Framing the Strategy

Rather than redesigning each tool individually, we proposed a unified operations workspace — a single interface that orchestrates existing systems behind a coherent experience layer.

Design principles:

  • One workspace, many systems — abstract system boundaries away from the operator
  • Task-first navigation — organize around what operators do, not which system holds the data
  • Proactive intelligence — surface the right information before operators have to search for it

SERVICE BLUEPRINT · OPS WORKFLOW MAPPING

Intake
Processing
Fulfillment
Reporting
MERCHANT
Submit campaign briefForm + asset upload
⚠ Unclear field requirements cause 40% resubmission
Review proof of conceptApprove creative + targeting
⚠ 3-day average wait for first review cycle
Monitor live campaignReal-time performance view
Download final reportPost-campaign analytics
OPS TEAM
Validate submissionCompliance + completeness check
Multi-step approval routingLegal → Brand → Finance sign-off
Configure targeting rulesAudience + scheduling setup
Generate custom reportsAggregate + format delivery metrics
PLATFORM
Campaign DB
Workflow engine
Ad server
Analytics layer

BLUEPRINT OUTCOME

Identified 4 critical handoff failures between merchant submission and ops processing.

Mapped 7 redundant approval steps that could be collapsed into role-aware automation.

Surfaced reporting gap: ops teams had no visibility into campaign performance until post-mortem.

OPS TOOLING · SERVICE BLUEPRINT · LEADING U.S. BANK · 2024

Planning and process notes on a glass wall

The Solution

Unified Workspace Shell

We built a workspace shell that integrates all seven legacy tools into a single tabbed interface. Operators see a unified customer view that pulls data from every system in real-time, eliminating the need to switch applications.

Command Palette + Smart Search

A global command palette (Cmd+K) lets operators search across all systems simultaneously. Results are ranked by relevance and recency, with inline previews so operators can find what they need without navigating away.

Intelligent Queue Management

We replaced the undifferentiated notification stream with a prioritized task queue. Machine learning models rank items by urgency, business impact, and SLA proximity. Operators see their most critical work first.

TWO-TRACK DELIVERY · QUICK WINS + FUTURE STATE

TRACK 01 · QUICK WINS · 0–60 DAYS

NO BACKEND REQUIRED

Terminology standardizationConsistent field names, offer states, and campaign status language
Nomenclature updatesAlign platform labels with how ops teams actually communicate
Process state visibilityClear signals for where users are and what action is needed next
UI completion cuesProgress indicators and approval stage tracking surfaced in the UI

TRACK 02 · DESIGN PROVOCATIONS · FUTURE STATE

ALIGN BEFORE ROADMAP COMMITS

Reimagined approval workflowCollapse multi-step routing into intelligent role-aware automation
Unified ops dashboardSingle-pane view of offer lifecycle state for all active campaigns
Embedded data terminology layerContextual definitions at point of use, not buried in documentation
Proactive exception alertingSurface issues before the ops team discovers them manually

OPS TOOLING · TWO-TRACK DELIVERY APPROACH · 2024

Results

Reduction in task completion time40%
Decrease in missed SLA items85%
Applications consolidated7 → 1
Operator satisfaction (up from 34%)92%

Reflection

This project taught me that the best internal tools are invisible infrastructure. Operators don't want to think about which system they're in — they want to complete their work. By treating the system boundaries as an implementation detail rather than a user-facing concept, we gave 5,000 operators back hours of their week.

The hardest part wasn't the design — it was the organizational change management. Consolidating seven tools meant working with seven different engineering teams, each with their own roadmap and priorities. Design leadership here meant building consensus through shared outcomes, not mandating a solution.