Product Design Leader

Designing
systems
that scale
with intention

VP of Design at JP Morgan Chase. I lead UX teams that transform complex financial products into clear, human experiences.

Will Smith, Product Design Leader
About & Process

Strategy through craft

I'm a design leader who operates at the intersection of product strategy and hands-on design craft. Over the past decade, I've built and scaled design teams at enterprise and startup scale.

At JP Morgan Chase, I lead product design for platforms that serve millions of users. My work focuses on turning ambiguous, complex problems into structured design strategies with supporting processes that teams can execute with clarity.

I believe the best design leadership is invisible — it shows up in the quality of decisions a team makes, not in the volume of artifacts produced.

01

Listen + Learn

I immerse myself in your business ecosystem, gathering insights through listening and research to understand your unique challenges.

02

Empathize + Strategize

I develop a deep understanding of user needs and transform those insights into a strategic roadmap aligned with your objectives.

03

Build + Bridge

I construct initial frameworks that connect user requirements with technological possibilities, creating prototypes that link vision to implementation.

04

Sketch + Share

I iterate on concepts, collaboratively developing and presenting early-stage design ideas that represent big picture solutions.

05

Tease + Test

I validate design hypotheses through targeted user feedback and testing, refining the selected approach with an infusion of real-world insights.

06

Design + Delivery

I finalize the solution, preparing comprehensive design assets and guidelines for a seamless transition from concept to digital product.