Four domains, one company.
A live-event production company running three business lines across four domains that read to customers as four unrelated companies.
The ask
A live-event production company was running three business lines, stage, AV, and sound production, across four domains. To a customer they read as four unrelated companies. The job was to merge them into one without throwing away what each name had already earned.
What I made
The parent mark and the "by sound works" endorsement lockup, in colour and single colour, across .ai, .eps, .svg, .pdf and .jpg. A full logo system for the stage line, tiered by name, name plus domain, and domain alone, with reverse treatments and minimum sizes. A monogram set for social. Business cards through three rounds and email signatures through two. Two websites: a standalone site for the stage business, then the consolidation that folded four domains into one, with the redirect map that made it survivable in search.
The call
Each of these names already meant something to somebody. Wiping them out to get one clean parent brand would have thrown away the part customers actually recognised, so the new name went on top and the old one stayed attached to it through a lockup. What I did not notice until much later is that the brief for the very first website, written before Vantage Production Group existed as a company, already had a parent sitting over the others. I was designing for a company that had not been formed yet.
Outcome
Consolidation is not finished when the logo ships. In 2026 the last piece of the old structure broke: mail from the company was being accepted by enterprise recipients and then quarantined after delivery, and the multi-brand signature carrying both the old and new names was one of the content signals in the mix. I ran the forensics across all four domains, corrected authentication, shut down active spoofing of the legacy domain, and simplified the signature. Which is a strange thing to be doing four years after the logo shipped, and also completely fair.